Celeste Zarling & Co.
Prepared exclusively for Mae Harper
Your Personalized Strategic Selling Plan
16745 Meridian Ave N, Seattle, WA 98133
Take a moment to review the strategy, timing, and numbers we've prepared together — so you can move forward with clarity and confidence.
Your Questions, Answered
In your words — and mine.
How will you actually price my home this time?
Pricing starts with current comparable sales and the competing listings active right now — not a guess. I'll walk you through the numbers behind the recommendation so you can see exactly how the price is supported.
What will I actually walk away with?
Estimated proceeds depend on your selling costs and your mortgage payoff information. Once we have those figures, I'll lay out a clear picture of your net proceeds — no estimates presented as guarantees.
Is First Look something I should consider?
First Look is one option we can evaluate together. I'll explain how it works and whether it fits your goals, but I won't promise eligibility, results, or specific program terms before we've reviewed the details.
Why didn't my home sell before?
Three months with no calls, showings, or offers usually points to positioning and presentation — not the home itself. We'll look honestly at what held it back and build a launch designed to change that.
Strategic Selling Plan
Mae Harper
16745 Meridian Ave N, Seattle, WA 98133
Your Plan Is Being Prepared
We're preparing your property-specific market analysis, comparable sales, and recommended selling strategy for our appointment.
A one-page overview of your selling strategy, process, and review agenda. No valuation or guaranteed results are included.
The Marketing Lens
See Your Home Through a Marketing Lens
Highlight the features that make your home stand out — from the fully remodeled kitchen and baths to the separate downstairs unit.
Help buyers picture the lifestyle your home offers: minutes to I-5 and Aurora, close to light rail, and room to grow.
Coordinate presentation, positioning, and promotion for a purposeful launch.
Value Creation
The Opportunity in Your Property
$1.075M
As-Is
$1.40M
Remodeled
$325K
Potential Value Creation
These figures frame the conversation — your property's current position, its remodeled potential, and the value a purposeful launch can help create. We'll review them together at our appointment.
The Process
The Five-Step Listing Process
Clean & Stage
Complimentary cleaning and professional staging.
Epic Photography with Aerial
Professional imagery that showcases the home and setting.
Lifestyle Video
A compelling story that helps buyers connect with the property.
Strategic Listing Launch
A coordinated introduction to brokers, lenders, and buyers.
Digital Marketing Plan
Targeted promotion and follow-up designed to generate qualified interest.
Each step is tailored to your property. Aerial photography and other assets are planned as part of your launch — not assumed to be complete.
A Separate Property
Recent Case Study
423 205th St SW #B, Lynnwood, WA 98036
Watch video
This case study is a separate property, shown for reference only. Its photos are not images of your home.
Experience
Experience Matters. Strategy Matters More.
- —Lifestyle & Real Estate Advisor
- —Realogics Sotheby's International Realty
- —CLHMS · Guild Elite
- —American Dream TV Host
That experience translates into thoughtful preparation, strong presentation, and clear guidance — so every decision you make is an informed one.
Our Appointment
What We'll Review Together
- 01Current market position and pricing strategy.
- 02Recommended preparation and launch timing.
- 03Estimated selling costs and net proceeds.
- 04Selling versus continuing to rent.
- 05Next steps that fit your goals.
If the strategy, timing, and numbers make sense, we can discuss moving forward together.